Olympus brings on the Romanian market the only tea with 100% natural ingredients
DISCIPLINE. ATL, PR, SOCIAL MEDIA, DIGITALSECTOR. FOOD & DRINKS
OVERVIEW
Iced Tea is a popular product among the consumers. It’s the ideal beverage during hot summer days, at family dinners or in the park. However, Olympus Tea has a very powerful differentiator – 100% natural ingredients – which was our starting point in building the creative concept. Therefore we create the main message of the campaign: Doar ceai cu doar fructe. The message was amplified through social media, TV, on the official tea website https://ceai-rece-de-la-munte.olympusdairy.ro/, everything sustained through performance campaign.
