THE CAMPAIGN LAUNCH OF THE NEW HUAWEI NOVA 9 SMARTPHONE GLORIFIED THE CONSUMER WHO USED IT TO BECOME THE NEXT CONTENT CREATOR SUPER STARS. THROUGH ONLINE & OFFLINE CHALLENGES, THEY SHOWED THE NOVA SIDE OF THEM AND AT THE END THEY BECAME PART OF SELLY'S VLOG OR PART OF LIDIA BUBLE'S NEW MUSIC VIDEO AND MAGAZINE PHOTOSHOOT.
DISCIPLINE SOCIAL MEDIA, INFLUENCERS MARKETING, ATLSECTOR. IT&C
OVERVIEW
Under the slogan “The nova side of you”, OXYGEN’s Social Media campaign for HUAWEI started with the insight that technology enthusiasts either want to be in front of the camera to live their fame, or they want to be behind the camera to capture the most interesting moments.
Through an offline challenge, the participants who left the most creative messages through the specially arranged installations in the biggest malls, were included in the YouTube special of the vlogger Selly, who offered them an unique experience at Ion Oblemenco Stadium and the new phone.
The online challenges made through Instagram Stories gave the public the chance to show their world with the new nova in the new video clip signed by Lidia Buble, directly from the filming set. The most creative photographers also arrived in the Alex Gâlmeanu photo studio where they had an exclusive workshop and the photos taken by them with the new HUAWEI nova 9 were published on the cover of the glossy magazine VIVA Romania.
