The Christmas campaign developed by Oxygen for Băneasa Shopping City invites people to get into the spirit of the winter holidays and give their loved ones the most precious gift - the time spent together – while the gifts become part of the memories created.
DISCIPLINE. ATL, BTL, INFLUENCER MARKETING, SOCIAL MEDIA, PRSECTOR. FASHION. RETAIL
OVERVIEW
“For Christmas, the most valuable presents are the moments spent with loved ones” is the core message of the Christmas campaign developed for Băneasa Shopping City by Oxygen. The creative concept emphasizes the importance of moments spent with family and brings the authentic Christmas spirit closer to people. Gifts from Băneasa Shopping City become even more valuable when they play an active role in the time spent with loved ones.
